Prospect Audit
Local SEO + Google Maps Audit
A live data audit of how Roughrider RV Resort ranks against the Minot-area RV parks — and the moves that grow you from "king of Minot" to "the obvious choice for Western North Dakota travelers."
Roughrider sits at 4.4★ with 308 reviews — leading the next Minot-area RV park (Holiday Village at 3.7★, 165 reviews) by +143 reviews and +0.7 rating points. You're the de-facto Minot RV resort. The strategic gap isn't local — it's regional visibility. You're invisible (not in top 25 organic) for 6 of the 10 key Western North Dakota travel queries. That's where the next 100 bookings live.
Minot is a small RV market — most local searches don't return enough businesses for a meaningful 9-cell heatmap. The competitive picture is mostly an organic-search and category-leadership story.
| Business | g1 NW | g2 N | g3 NE | g4 W | g5 ★ | g6 E | g7 SW | g8 S | g9 SE | AVG |
|---|---|---|---|---|---|---|---|---|---|---|
| Roughrider RV Resort YOU | 1 | 1 | 1 | 1 | 1 | 1 | 1 | — | — | 1.0 |
| Holiday Village | 8 | 8 | 8 | 8 | — | 8 | 8 | — | — | 8.0 |
| Velva Campground Entrance | 10 | 10 | 10 | 10 | — | — | 10 | — | — | 10.0 |
| Mellow Moose Campground | 3 | 3 | 3 | 3 | 3 | 3 | 3 | — | — | 3.0 |
| Minot Mobile Home Park | 17 | 17 | 17 | 17 | — | — | 18 | — | — | 17.2 |
| Business | g1 NW | g2 N | g3 NE | g4 W | g5 ★ | g6 E | g7 SW | g8 S | g9 SE | AVG |
|---|---|---|---|---|---|---|---|---|---|---|
| Roughrider RV Resort YOU | 1 | 1 | 1 | 1 | 1 | 2 | — | 1 | — | 1.1 |
| Holiday Village | — | — | 6 | — | 6 | 7 | — | — | — | 6.3 |
| Velva Campground Entrance | — | — | — | — | — | — | — | — | — | None |
| Mellow Moose Campground | 3 | 3 | 3 | 3 | 3 | 4 | — | 3 | — | 3.1 |
| Minot Mobile Home Park | — | — | — | — | — | — | — | — | — | None |
| Business | g1 NW | g2 N | g3 NE | g4 W | g5 ★ | g6 E | g7 SW | g8 S | g9 SE | AVG |
|---|---|---|---|---|---|---|---|---|---|---|
| Roughrider RV Resort YOU | 1 | 1 | 1 | 1 | 1 | — | 1 | — | — | 1.0 |
| Holiday Village | 13 | 13 | 13 | 12 | 12 | — | 11 | — | — | 12.3 |
| Velva Campground Entrance | 18 | 18 | 18 | — | 7 | — | — | — | — | 15.2 |
| Mellow Moose Campground | 3 | 3 | 3 | 3 | 3 | — | 3 | — | — | 3.0 |
| Minot Mobile Home Park | 7 | 7 | 7 | — | — | — | — | — | — | 7.0 |
We pulled the live Google Business Profile data for the top Minot RV parks. The gaps add up to a ranking-algorithm advantage for your strongest competitor.
| Metric | Roughrider RV Resort | Holiday Village | Velva Campground Entrance | Mellow Moose Campground | Minot Mobile Home Park |
|---|---|---|---|---|---|
| Average rating | 4.4 ★ | 3.7 ★ | 4.7 ★ | 4.5 ★ | 4.1 ★ |
| Total reviews | 308 | 165 | 48 | 35 | 30 |
| Total photos | 180 | 57 | 49 | 43 | 11 |
| Primary category | RV park | Mobile home park | Campground | Campground | Mobile home park |
| Secondary categories | Campground | RV park | — | — | RV park |
| Phone | +1701-852-8442 | +1701-838-5081 | +1701-626-2661 | +1701-240-3248 | +1701-838-4157 |
| Address | 500 54th St NW, Minot, ND 58703 | 1325 27th St SE #1, Minot, ND 58701 | 700 1st Ave W, Velva, ND 58790 | 5800 54th Ave SE, Minot, ND 58701 | 2101 3rd St NW, Minot, ND 58703 |
| GBP claimed | Yes ✓ | — | Yes ✓ | Yes ✓ | Yes ✓ |
Your competitors own these — and you're not in the top 25 organic for any of them.
| Query | Volume | Your Rank | Top Winners |
|---|---|---|---|
| monthly RV park ND | n/a | not in top 25 | willistonfoxrunrvpark.com, hillcrestacresrvpark.com |
| snowbird RV park ND | n/a | not in top 25 | snowbirdrvpark.com, yelp.com |
Every Minot-area RV park, sorted by total Google reviews. You're 9× ahead of the next-closest competitor — that's a dominant local position by any measure.
Prioritized by impact-per-effort. The local-pack fight is already won. These actions grow your audience beyond Minot into the wider Western ND / Bakken / Air Force Base markets.
Minot AFB is 15 miles away and generates significant transient RV traffic (visiting family, PCS moves, contractors). You're invisible for "RV park near Minot AFB." A dedicated page targeting AFB visitors with directions, military discount, and contractor-friendly long-stay rates captures a zero-competition keyword cluster.
The Bakken oilfield draws contractor RVs across western ND. You're invisible for "RV park western North Dakota" and "monthly RV park ND." A /long-term-bakken-stays/ page with weekly/monthly rates and "closest full-hookup park to Minot AFB and the Bakken" positioning fills the gap.
You're part of a 6-park portfolio across NV, TX, and ND. Travelers coming through Roughrider may be heading to Texas or Nevada next. Add a "Sister Parks" section to the homepage so guests planning their next stop see Braunig Lake, Cedar Grove, etc. This converts one-night stays into multi-property loyalty.
North Dakota State Fair (held in Minot annually, late July) drives massive RV demand. Build a /north-dakota-state-fair-rv-park/ page with fair dates, distance from fairgrounds (you're closest of the RV options), and an annual booking timeline. Captures search demand 6 months in advance.
You already lead the area on rating (4.4 vs. Holiday Village's 3.7). Pushing to 4.5+ widens the gap and makes you the obvious Google Maps choice for travelers comparing options. Pull every 3-star and 4-star Google review from the last 90 days, reach out, fix the issue, ask if they'd update. A 0.1 rating bump is the highest-leverage local pack signal available.
Minot's winter is brutal — you have a 6-month operating window most years. To make the off-season pay, build a snowbird referral program with your TX sister parks (Cedar Grove, Cardinal, Braunig). Send your seasonal regulars south for the winter; they come back. Cross-portfolio revenue play.
Structured data helps you show up in AI Overviews for Minot-area queries. Add JSON-LD Campground schema with full NAP, geo coordinates, amenity feature array, AggregateRating (4.4 / 308), and the AFB / Bakken distance facts that AI engines can quote.
Even posting 1× per month — state fair weekend availability, fall foliage shots, AFB family weekend specials — beats your local competitors who don't post at all. Active Posts are a documented Local Pack signal.
A short blog post like "5 Things to See Within an Hour of Roughrider RV Resort" — Lake Sakakawea, the AFB museum, Theodore Roosevelt NP gateway, Bakken viewpoints — wins long-tail travel queries and gives AI engines content to cite.
Your domain authority is low-ish for what you've built. Cross-linking with your 5 sister-park sites (especially the high-traffic Nevada Treasure and Braunig Lake) lifts your search authority for free.
This audit confirms Roughrider is the clear category leader in Minot. The growth ceiling isn't local share — it's the regional and travel-route audience that doesn't know you exist yet.
Three things move you from #2 to #1 in the local pack, and none of them are one-and-done. RoverPass handles the full implementation so your team stays focused on running the resort:
Next step: a 30-minute call to walk through this report together, prioritize which actions to tackle first, and scope what RoverPass takes on vs. what your team owns.
Book your 30-min walkthrough →
Or email sales@roverpass.com with a few times that work.